Strategy Planning

Data Driven Strategy

Improving overall data and information management capabilities across the organization are essential to surviving and delivering increased shareholder value.  A Comprehensive Data Management strategy must align corporate objectives to Information Management initiatives.  To do so, the Information and Data Architecture disciplines need to be merged with Business and Enterprise Architecture.

Insight-EA delivers an Information Management Strategy methodology that has been developed and proved in the field over many years of consulting and end-user engagements and is now available via our Information Management extension.

Insight’s Information Domain covers all levels of abstraction from Business Architecture-level Information Maps through logical Data Models and Business Interaction Models right down to physical Datastores, Databases, Tables and Columns with full-lifecycle mapping and associations. The Information Management extension enhances this Domain to include the ability to manage the Findings gathered during an IM Strategy engagement and to use those to derive value-based Projects and Initiatives. Insight then helps you to prioritize and balance those Projects and Initiatives based on a combination of potential benefits, strategic relevance and customer demand.

Interview to Roadmap in 5 Minutes!
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Findings & Classifications

Your business is constantly moving and adjusting.  Without a structured, objective lens to view your areas of concern, mistakes in prioritization are likely if not inevitable.   A proper analysis of overall scope of addressable concerns in the context of their importance to the overall business is key to getting your strategy right.

Using information gathered through interviews, or crowd-sourced using Insight’s built-in survey capability, this report shows how many times each of the identified Data Classifications was mentioned during those sessions. In the example shown here, the most-mentioned Data Classification was “Well Master”, followed by “Facilities Master” and “Data Integration”. This information is used to qualify other reports and analytics as well as being able to give a useful pulse-check of how the community that was interviewed feels about the relative importance of these types of data to their daily jobs.

Business Cases

Once you have identified the areas of concern, or findings in the context of how broadly they affect the business, the next key step is to understand the financial impact or benefit to the business if the issues are resolved or improved.  This will provide an objective view as to whether or not the problem is worth solving.

The information gathered through Insight’s built-in survey capability, or captured directly into the Insight repository can be further analyzed and used to identify common Business Cases or Value Cases. This report shows the number of occurrences of each of the identified Value Cases and their relevance in a simple graphical format.


It is often the case that several issues in your organization can have underlying commonalities.  When evaluating which initiatives or projects to undertake, it should be done with a view to the total benefit, i.e., how many issues is the project addressing and what is the total value of solving these combined issues, be it in cost savings or increased revenue or both.

Insight’s Value-based strategy allows you to define multiple value propositions which can be applied and pro-rated across one or more Initiatives, Business Cases, and many other dimensions in a highly effective and flexible manner. This information is then used to drive several analytics tools, including the Recommendations Dashboard. In the example shown here, each of the recommended Business Cases is shown along with its total estimated low value and high value.

Initiatives and Realizable Value

Of course, these projects can’t be looked at in isolation.  The appetite or capacity of the organization to take on change is limited.  Thus, projects must be evaluated against all other projects and set out based on priority and pace to meet the business need.

One of the key deliverables from an IM Strategy is this dashboard, which shows each of the proposed Projects relative to the others. A Project’s position on the graph shows its potential benefits and the demand for it, and the size of the circle shows its relative cost compared to the other Projects. The user can click through the hyperlinks on the table below the graph to directly access the Project within Insight, and there they can associate other Objects (Processes, Capabilities, Applications, etc.) to that Project and set dates, priority, risks and other properties of the Project as well as associating it with Features and Requirements and making it part of a larger Program or Epic that can then be Road-mapped.